Why target the women's market?  

In the grand bazaar of American consumerism, women aged 45-69 have quietly become the true power players—wielding a purchasing power that would make even Oprah Winfrey take notice.

In today’s interconnected world, social media is more than just a marketing tool—it’s a platform for connection, empathy, and community building. When major cultural events, such as natural disasters or global celebrations like the Olympics, dominate the public conversation, brands have an opportunity to demonstrate their humanity.

The dining landscape is evolving, and in 2025, a restaurant’s social media presence is no longer optional—it’s essential. With diners spending an average of 144 minutes daily on social platforms and 90% researching restaurants online before dining, the stakes have never been higher. To thrive, restaurants must reimagine their social media strategies to captivate audiences and drive meaningful engagement.

In the realm of digital platforms, Pinterest stands as a beacon of curated elegance, where users weave their own narratives through a tapestry of images and ideas. This visually driven haven has evolved into a powerhouse for marketers seeking to connect with their audience on a deeper level.

As someone who has been in the marketing / digital world full-time since 2007 one thing that has makes Socially Delivered  Agency different is that we don't do much automation.

As someone who has been in the marketing, sales, and advertising space for 30+ years, I know that when you can tie your brand into a pop-culture event online it always draws eyeballs. It also makes you and your business relatable,  interesting and well, fun! So starting Superbowl Weekend be sure to post something about the Superbowl.

Filters Are For Coffee Not Faces

That's what today's social media shopper is saying. "Today social media consumers are tired of the filters on faces. Today's consumer wants to see real people with real flaws, real faces, real bodies and real personalities. "No, they are not ready for AI-enhanced people." says Jennifer Abernethy Founder of Socially Delivered Agency. "People want to hear you speak, talk, look at the camera and see YOU."

LIGHT, CAMERA, FLASH!  We'll it's really "Flashes" the new emerging social media platform that draws comparisons to Instagram, but with a unique twist. Here's what we know about this upcoming app:

All things hair and beauty are very popular on social media. But starting in the last quarter of 2024 "HAIR" seemed to take the spotlight! says Jennifer Abernethy President of Socially Delivered Agency.  "We saw new hair soaps, hair shampoos, hair vitamins, hairdressers that shared their before and afters of their clients, many going viral around the globe. It's an exciting time for the hair industry. 

Whether you are a salon owner, a hairdresser, a hair product entrepreneur, or a vitamin product CMO, social in 2025 is the stage for you to showcase yourself and your brand.  Both women and men want new products.  "Customers are looking for products that not only work but are sustainable, clean, and healthy," says Jennifer. 

For those that have early balding, or hair thinning due to menopause, the digital audience is always looking for products to purchase.  "Our agency is specializing in helping get products in front of the 45+ demographic," says Jennifer. We can help these hair products truly drill down on social media to reach their perfect hair client. 

Law firms have been historically off social media for the most part. Back in 2006 when I started talking to audiences about social media, the lawyers in the room honestly had no interest.  Fast forward to 2025. They are realizing it is time to really review their digital strategy and get smarter about it. That is why they are coming to Socially Delivered. 

First, I tell firms that they must have a company-branded social media presence.  Gen X and Millenials when looking for an attorney are going to search on social first. They want someone who can relate to them. 

"The firm first must have a business page on Linkedin.  Then, they must post daily Monday-Friday.  It's the consistency that is key," says Jennifer Abernethy, Founder of Socially Delivered.