It’s Not Mid-Life, It’s Mod.Life!
Introducing Socially Delivered's exclusive partnership with Mod.Life™ .
Attention, Women-focused brands! Meet the Mod.Life Generation™ - the vibrant, influential, and lucrative mid-life and beyond demographic redefining what it means to be aging modern.
Why should you care?
• $8.4 trillion: The staggering economic impact of the 45+ demographic
• Unparalleled spending power and decision-making influence.
• A demographic hungry for brands that understand and celebrate them.
How can Socially Delivered help you reach them? We’ll bring them to you!
• Access to the exclusive dedicated Mod.Life™ national community
• Multi-channel engagement opportunities:
Featured spots on Mod.Life™ Podcast
Exclusive visibility on national Zoom and in-person events.
Dedicated focus groups to test your products & services.
Targeted placements in the Mod newsletter
Modern midlife women micro-influencers
Direct, memorable interactions within the mod.life™ collective
Influencer partnerships: Collaborate with relevant influencers and content creators to generate buzz and showcase the product authentically to their audiences across social platforms.
Social media takeovers: Allow influencers or Mod.Life™ ambassadors to "take over" your social accounts for a day to share behind-the-scenes content and build anticipation.
User-generated content campaigns with Mod.Life™ collective
AMA (Ask Me Anything) sessions: We will help you Host Q&A sessions on platforms to engage with this demographic.
Collaborative unboxing events and so, so, soooo much more!
When I created Mod.Life in 2018 I began to pull all the things I love together in one place and I wanted to find other modern women to share it with. Today my vision is to create a vibrant, inclusive community and brand where women at midlife come together to learn, grow, thrive, re-invent themselves live their lives! I embraced the unexpected. I found them! Today, we celebrate wisdom and proof that style, pivoting, reimaging, exploring and being “cool” have no expiration date. At Mod.Life™, we're not just living—we're thriving. Today the community is 4,000 strong and projected to be more than 20K people in 2025! I can’t wait to see where we go!
~Jennifer Abernethy (Founder)
Beginning in 2023, our MOD.LIFE community began working in tandem with our clients at Socially Delivered via:
45+ INFLUENCERS OR GUEST APPEARANCES
FOCUS GROUPS
UNCHARTED PARTERSHIPS
PRODUCT ACTIVATIONS
ADVERTISING
SPONSORSHIP OPPORTUNITIES
If your brand targets the 45+ market, let’s talk about how we can introduce you to the Mod.Life™ audience that we call The ModLife Generation™!
