Filters Are For Coffee Not Faces

That's what today's social media shopper is saying. "Today social media consumers are tired of the filters on faces. Today's consumer wants to see real people with real flaws, real faces, real bodies and real personalities.  "No, they are not ready for AI-enhanced people." says Jennifer Abernethy Founder of Socially Delivered Agency.  "People want to hear you speak, talk, look at the camera and see YOU."   The "HOLLYWOOD Influencer look is out.  Faces and bodies of all ages and backgrounds are what we want to see.  Diverse in age, in color, in sex no more of the same. When you go to a college or public high school in America you see all skin tones, many nationalities, and looks and features. "Diversity needs to be reflected in marketing and more diversity in terms of aging.  People want to see older adults in their 50's, 60s, 70s and 80s.  "I recently saw a Channel Fashion show and most of the models looked like teenagers or below 30. Most of which cannot afford a Channel Gown.  If they had models in their 40-80 age group that would be tremendous. To influence today's marketers and CEOs to influence more age diversity in their marketing is one of my missions." says Jennifer. 

When preparing for a social media visual campaign:

1. Have diverse models.

2. Stay away from a filtered look.

3. Utilize models or real people of ALL ages.

4. Showcase your teams and individuals.

5. Avoid dated clip art style photography.

6. Photos can be taken with a phone.

7. If you have the budget try a new photographer with fresh perspectives.

8. Serve good coffee.