Targeting Women Will Pay Return on Your Marketing Investment

Why target the women's market?  

In the grand bazaar of American consumerism, women aged 45-69 have quietly become the true power players—wielding a purchasing power that would make even Oprah Winfrey take notice.

Real estate agents whisper that these women now dominate home buying, often with the enviable confidence of a cash offer and the taste to match from tiny homes, to vacation homes to condos in the city.

The art world, once a gentleman’s club, is being restyled by female collectors who outspend their male counterparts, snapping up both masterpieces and the overlooked genius of women artists who are in big demand.

Travel? They’re not just booking trips—they’re orchestrating odysseys, fueling a luxury travel boom that’s rewriting the itinerary for the entire industry. Paris, anyone?

In short, from Manhattan to San Francisco to Dallas, gallery to getaway, the American woman of a certain age is not just spending—she’s setting the modern agenda, and the world is finally noticing.