Hair Salons & Hair Products
All things hair and beauty are very popular on social media. But starting in the last quarter of 2024 "HAIR" seemed to take the spotlight! says Jennifer Abernethy President of Socially Delivered Agency. "We saw new hair soaps, hair shampoos, hair vitamins, hairdressers that shared their before and afters of their clients, many going viral around the globe. It's an exciting time for the hair industry.
Whether you are a salon owner, a hairdresser, a hair product entrepreneur, or a vitamin product CMO, social in 2025 is the stage for you to showcase yourself and your brand. Both women and men want new products. "Customers are looking for products that not only work but are sustainable, clean, and healthy," says Jennifer.
For those that have early balding, or hair thinning due to menopause, the digital audience is always looking for products to purchase. "Our agency is specializing in helping get products in front of the 45+ demographic," says Jennifer. We can help these hair products truly drill down on social media to reach their perfect hair client.
From Instagram to stories, to reels, to micro-influencers, to live videos to video demonstrations, social media is the perfect "place" to showcase hair. Pinterest is also a platform we think many forget about, but there are brides on Pinterest and women at midlife on Pinterest, so why not be there, too!
If the TikTok ban does not happen TikTok would be a great place to promote your products, your salon, and your business as a hairdresser. If the ban does take place, there will be TikTok replacements. Reach out to us at 571-427-9607 to find out the replacements.
Here are 5 things hairdressers, stylists, and hair products and salons can do for their brands in Q1 2025:
1. update bios on social media and headshots/ product shots.
2. Make sure you have a good LinkedIn page profile that showcases your expertise. Reporters and Journalists love seeing you on LinkedIn.
3. Create a Pinterest page with boards showcasing how you, your salon or your products work with hair.
4. Consider starting a podcast. People would love to hear hair salons share stories, and hair products talk all things hair!
5. Be an open networker. Ask your clients what platforms they are on and follow them. Connect to people who do not know you, you never know who your next big client or customer will be!
"The main thing is to be online and be proud of your offering. Hair care is IN!
Photo by Jaroslav Devia